Why you should integrate a 3D configurator for your e-commerce

More than a simple visualization tool, a 3D configurator allows customers to customize every detail of their future purchase. 3D configurator represents a powerful sales tool, whatever the sector or industry. It offers customers an immersive and customized buying experience. This solution shows advantages for enterprises and consumers. We’ll present them in this article.

What is a 3D configurator ? 

3D configurator as an interactive application allowing to customers to explore a product beyond realistic 3D modeling. This technology offers a 360° view in real time, enabling customers to choose various aspects such as colors, materials, and components…of a product. The main goal of a 3D configurator is to enhance a product while improving customer buying experience.

Advantages of a 3D configurator

For customers

• A better understanding of a product: customers interact directly with the product, visualizing each of the details in every angle, improving their understanding.  

• Implication in a product creation process: details customization allows to customers to create made-to-measure products replying to their needs for greater customer satisfaction.  

• Real-time access to interactive product information thanks to 360° visualization. 

• Live price information during configuration, for a clear purchasing phase 

For companies

• A better comprehension of customer needs: shorter sales cycles and customized products reduce marketing, after-sales and warehousing costs, boosting profitability 

• Reduced costs: shorter sales cycles and customized products cut marketing, after-sales and storage costs, boosting profitability. 

• Reduced return rate: customers who are informed and convinced by 3D visualization are less likely to return products. 

• Increased conversion rate: greater customer engagement boosts conversions and sales, regardless of the channel used during the purchasing journey. 

• Increased online retention: customers spend more time exploring and personalizing products, reinforcing the company's online presence. 

• Omnichannel solution: thanks to the configurator, you can offer a solution that enables customers to start personalizing online and finish in-store, regardless of the hardware used: phone, tablet, computer... 

For sales teams

• Boost the performance of your sales force: sales representatives can use interactive demonstrations to respond to the unique preferences of each customer. Configurators become persuasive tools for overcoming objections and closing the sale. 

• Better communication of product features: in-store sales tools enable sales representatives to present their entire product catalogs and variants in real time.  

Use of 3D configurators in different sectors

Luxury: the personalization of luxury products such as jewelry and watches enhance the customer experience. (E.g: Channel)